Markup Calculator

Calculate markup percentages, selling prices, and profit margins for product pricing. Essential tool for retailers, wholesalers, and service providers setting competitive prices.

Pricing Calculator

Calculate markup, margin, or selling price

Markup as percentage of cost (e.g., 50% markup on $100 cost = $150 selling price)

Markup vs. Margin

Markup:

Percentage added to cost

Markup % = (Selling Price - Cost) ÷ Cost × 100

Margin:

Percentage of selling price that is profit

Margin % = (Selling Price - Cost) ÷ Selling Price × 100

Pricing Strategy Tips

Cover All Costs: Ensure markup covers overhead, labor, and desired profit

Market Research: Compare prices with competitors before setting markup

Volume Considerations: Higher volume may allow for lower markup percentages

Value-Based Pricing: Consider the value delivered, not just cost-plus markup