Marketing ROI Calculator
Measure and optimize your marketing performance with comprehensive ROI analysis, campaign comparisons, and customer lifetime value calculations.
Analysis Type
Choose your marketing ROI calculation method
Marketing Investment & Returns
Enter your total marketing spend and revenue
Total amount invested in all marketing activities
Revenue directly attributed to marketing efforts
ROI Fundamentals
ROI Formula: (Revenue - Cost) / Cost × 100
ROAS Formula: Revenue / Advertising Spend
Good ROI: Typically 100%+ (2:1 ROAS)
Attribution: Track revenue back to specific campaigns
Customer Metrics
CAC: Customer Acquisition Cost
LTV: Customer Lifetime Value
LTV:CAC Ratio: Aim for 3:1 or higher
Payback Period: Time to recover CAC
Optimization Tips
A/B Testing: Test different approaches
Attribution Models: Use proper tracking
Channel Mix: Diversify marketing channels
Regular Review: Monitor and adjust campaigns